People in the app industry use App Annie Store Stats every day to find hot apps and follow the publishers that make them. But what are they searching for on Store Stats? In this ongoing series, we’ll highlight the apps that industry pros are watching, in an effort to uncover the trends before they hit the headlines. In this edition, we’ll look at an app experiencing a surge of attention in Japan from July 21-27, 2014.
COLOPL Lets the White Cat Out of the Bag
Japanese mobile app publisher COLOPL may have another huge hit on its hands. On Store Stats in Japan, “白猫プロジェクト” (The White Cat Project) — a recently released action RPG from Tokyo-based COLOPL — topped user searches. COLOPL launched The White Cat Project on Google Play at an opportune time in Japan. The freemium app landed in mid-July, right before the Japanese national holiday Marine Day.